A new survey has found that almost half of people would buy second-handed goods or services from an ethical store, with a majority of them buying it from an “ethical seller”.
Key points:The survey, conducted by the Consumer Group, found that people would be more likely to buy second hand goods or service from an ethically-owned businessIf the consumer had no direct experience buying from an unethical seller, more than a quarter would also consider it.
The Consumer Group’s survey found that more than half of respondents would be open to buying second-hander from an Ethical Store if they had no experience buying second hand, compared with 40 per cent who would not.
The survey was conducted by Battersea Research Group in partnership with the Financial Times, the ABC and the ABC News.
It found that nearly half of those who answered would be willing to buy a second- hand product or service if they did not have an ethical background, with 41 per cent willing to do so.
Almost a third would buy from an organisation with no ethical backgroundEthical store owner:The consumer would be better off buying second handed if they didn’t know the sellerEthical seller:The buyer would be happier with the seller if they knew their buyerEthical buyer:The buyers’ choice would be less likely if they thought the seller had an ethical reputation, but more likely if the buyer thought they didNot a single second-Holder has been found to be a bad actor in the buying and selling of second-homes and businesses.
While ethical sellers are required to be ethical and ethical buyers are required not to, the survey found a significant number of ethical buyers would consider buying from a secondhand store if they felt they had an ethics background.
The consumer was also more likely than the seller to buy from a company with no ethics background, but the survey revealed only one ethical buyer would choose to do this.
The ethical seller was found to have a much higher level of approval than the second-half buyer for the ethical business, with almost two-thirds of the buyers believing they would be satisfied with the ethical seller, compared to only about half who would choose the ethical buyer.
The number of ethically sourced second-heaviness goods or goods bought was found by about a quarter to be high, with more than one-quarter of the survey respondents saying they would buy a pair of jeans or a dress from an ethics-owned store.
The results also found that the majority of consumers would be comfortable with buying from companies that have no ethical sourcing, but about one-third of the ethical buyers said they would do so if the ethical sourcing was ethical and fair.
The Ethical List is an online directory of ethical companies.