The Irish chain has had to rethink its second-and third-hands sales strategy as it struggles to meet growing demand for its brands.
The company said in a statement that it was reviewing its strategy to increase its return on investment and to help its brand position as the new retailing leader of the 21st century.
It said the strategy includes reviewing the value of second- hand merchandise as a way to better position the chain for the future.
“We believe that our new strategy will make our second-Hand business more competitive and more sustainable.
We have also put the focus on the ethical and second- Hand brands we offer to the general public,” the statement said.
It also said the company will take a series of actions to strengthen its brand and its sustainability.
“These include improving its quality and reputation and improving its sourcing practices and its practices in relation to the handling and recycling of products from second-hands,” it said.
The statement said it would also work with its retailers to create new and innovative products and services.
In November, the retailer said it had seen “a surge in demand” for its secondhand brands after the financial crisis.
“The company continues to be focused on our brand, and is looking to improve our second hand and third hand business and our sustainability,” the company said.